What Is E-E-A-T by Google? Why Is It Important for SEO?

Have you ever wondered how some websites consistently rise to the top of search results while others struggle to be seen? The truth is, Google prioritizes websites that demonstrate Expertise, Experience, Authoritativeness, and Trustworthiness (E-E-A-T)! The E-E-A-T framework has gradually become one of the most crucial factors determining a webpage’s ranking and credibility.

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What Exactly Is E-E-A-T?

E-E-A-T is a framework used by Google’s search quality raters to evaluate websites and their content. Note that evaluators use these guidelines, not the algorithm itself. Essentially, this framework helps Google determine if your website is a reliable source of information on a particular topic. Let us explore what each of these criteria means.

• Expertise- Does the content show a deep understanding of the subject matter? Are the authors qualified to write on the topic?
• Experience- Does the website or author have experience relevant to the content? This is particularly important for YMYL (Your Money or Your Life) websites, such as health or finance.
• Authoritativeness- Is the website recognized as a trusted source in its field? Are there citations or backlinks from other reputable websites?
• Trustworthiness- Does the website provide accurate and unbiased information? Is the content well-sourced and transparent?

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By focusing on these four aspects, you can produce high-quality content that Google considers valuable and trustworthy.

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Why Is E-E-A-T Important for Your Website’s SEO?

Though the E-E-A-T framework is not a direct ranking factor in Google, it is crucial for SEO as it influences how Google perceives your website’s credibility.

Here’s why the guidelines can have a significant impact on your content and, directly, your SEO:

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1.Firstly and Obviously, Higher Rankings

Google prioritizes websites that have high E-E-A-T signals. It implies that your website is a credible source, resulting in higher search ranks for related keywords.

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2.Increased Organic Traffic

This one’s a no-brainer. The higher the ranking, the better the traffic. Automatically, your content can reach a wider audience and directly impact your conversions.

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3.Improved User Experience

When your content meets the E-E-A-T framework, it becomes more accurate, informative, and trustworthy. This translates to a better user experience, indirectly improving your website’s ranking.

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4.Enhanced Brand Reputation

Using E-E-A-T principles in your content establishes your website as an authority. This can help your brand’s reputation and foster trust among potential customers.

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Following these guidelines is not about writing content for the search engine. It’s actually quite the opposite. When you focus on people-first content, you naturally satisfy the guidelines of expertise, experience, authoritativeness, and trustworthiness.

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If you want to craft content strategies that align with this framework, SocialJack Media is the place to go! Our expert writers are here to help you produce only the best content for your websites and more. Contact us today to get started!